Search Engine Optimization (SEO) has become an integral part of the website design and hosting services that all providers must offer. Without a site setup correctly, your traffic won’t be bringing you the prospects that you want.
Search Engine Optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines. SEO is the act of optimizing a website to achieve the highest possible rating from a search engine based on the use of commonly searched phrases. Providing SEO services to your customers will benefit their bottom line. A percentage of the traffic to an organization’s website will lead to a sale. So the more targeted Web traffic an organization generates, the more sales the organization is likely to make.
The Yellow Pages, Newspaper, TV Advertising, and Direct Mail are no longer as effective as before. That’s not surprising considering 85% of consumers use the Internet to find local businesses. Even more importantly, 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.
Google.com, or the Google Search Engine, is by far the most popular way to look something up online. Google’s Network reaches 80% of the 170 million people that use the Internet in the U.S., and a whopping 70% of mobile searchers call a business directly from Google Search.
Google AdWords is Google’s pay-per-click (PPC) ad program. It displays the ads you see at the top and right of your screen on the search engine’s results page, identified by a yellow favicon that says “Ad.”
When used correctly, Google AdWords has the power to generate new leads, new clients and ultimately more sales. Best of all, with AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more.
We are experts at helping businesses access the limitless benefits of Google AdWords advertising. Our focus is on your return on investment (ROI) – maximizing your sales for the least advertising cost.